![]() ![]() Combine this with the fact that the majority of people go to Pinterest for inspiration and ideas and you have a winning combo! Pinterest found that 89% of Pinners are more likely to buy a product if they see it in an Idea Pin rather than on individual Product Pins. By tagging items from the merchant's product catalog on Pinterest to the Idea Pin, it's easy peasy for shoppers on Pinterest to buy those items. influencers) who partner with brands can now make those Idea Pins shoppable. They cannot be promoted as ads yet, but Creators (i.e. Below is an example of a travel Idea Pin created by Hand Luggage Only. Pinterest has partnered with the royalty-free music database Epidemic Sound to help creators access a wide range of free tracks for their pins.Īccording to Pinterest, Idea Pins are more engaging than the usual pins, with over nine times higher average comment rate. Like Stories on Instagram and Facebook, Idea Pins also allow users to tag others with an and add stickers. There’s also a ghost mode transition tool you can use to showcase before and after-effects in your videos. You can add up to 20 pages of videos, images, and text and even add voice-over to them for a more personal touch. ![]() Idea Pin creators are encouraged to share long-lasting ideas rather than short-lived stories. ![]() ![]() The purpose is to teach pinners how to do something. It's Pinterest's take on TikTok videos with full-screen (on mobile) multi-page pins where you can record video, tag people, add text and more. Idea Pins target the fast-growing user demand for short-form video content like you can see on YouTube Shorts, Instagram Reels, and Tiktok. Pinterest created Idea pins for brands and creators that want to share ideas through creative images and videos. Idea pins evolved from Story Pins that Pinterest launched in September 2020. ![]()
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